Atresmedia
Silvia Bello Fernández is a seasoned professional in digital advertising and programmatic management, currently serving as Programmatic Ad Ops & Yield Manager at ATRESMEDIA since July 2020. Silvia has a robust background in managing digital advertising and programmatic projects across various platforms, leading the implementation of advertising technologies, and optimizing ad decisioning. Previous roles include Ad Ops Specialist at Mediaset España and Account Campaign Manager at Incubeta, where Silvia focused on campaign management and data integrations. Silvia holds multiple advanced degrees in Digital Business, Digital Analytics, and Marketing, complemented by a Bachelor's in Business Administration.
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Atresmedia
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Atresmedia Corporacion de Medios de Comunicacion SA, formerly Antena 3 de Television SA, is a Spain-based company primarily engaged in the television (TV) broadcasting. The Company's activities are divided into three business segments: Television, which specializes in TV broadcasting through its network of channels, such as Antena 3, Neox, Nova, Atresseries and LaSexta; Radio, which focuses on radio broadcasting through a number of radio stations, including Onda Cero, Europa FM and Melodia FM, and Others, which offers advertising services, production of motion pictures and TV movies, as well as development of promotional events, among others. The Company transmits programs in Spain, Colombia, Mexico and the United States, among others.