Atresmedia
Tomás Alejo Alcázar is a seasoned research and TV audience analyst with extensive experience in the entertainment sector. Currently serving in the Marketing Department at ATRESMEDIA since November 2010, Tomás has developed a profound expertise in the global entertainment market, utilizing professional tools such as Kantar Media's Instar Analytics. Prior to this role, Tomás worked at Geca/Grupo Imagina from January 2007 to November 2010, providing television audit services for both internal and external clients. Tomás holds a Master’s degree in Communication Business Management from EAE Business School (2016-2018) and an Audiovisual Communication Degree from Universidad Rey Juan Carlos (2000-2005).
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Atresmedia
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Atresmedia Corporacion de Medios de Comunicacion SA, formerly Antena 3 de Television SA, is a Spain-based company primarily engaged in the television (TV) broadcasting. The Company's activities are divided into three business segments: Television, which specializes in TV broadcasting through its network of channels, such as Antena 3, Neox, Nova, Atresseries and LaSexta; Radio, which focuses on radio broadcasting through a number of radio stations, including Onda Cero, Europa FM and Melodia FM, and Others, which offers advertising services, production of motion pictures and TV movies, as well as development of promotional events, among others. The Company transmits programs in Spain, Colombia, Mexico and the United States, among others.