Vilhelmiina Erkkola

Vilhelmiina Erkkola has a strong background in brand and portfolio management, working for various companies in the food industry. Vilhelmiina began their career as a Product Manager at Tuko Logistics Cooperative in 2002 before moving to Findus Finland Oy in 2005. After that, they joined Atria Plc in 2008, where they held roles as a Product Group Manager and then as a Marketing Manager. In 2015, they joined Fazer, where they worked as a Senior Manager and later as a Senior Brand and Portfolio Manager, overseeing the creation of brand books, plans, and assets. In their most recent role at Atria Plc, they served as the Vice President of Strategic Initiatives and Category Management. Overall, Vilhelmiina Erkkola has demonstrated expertise in brand management, portfolio evaluation, and product development throughout their career.

Vilhelmiina Erkkola began their education in 1993 at Lapua Lukio, where they completed their matriculation examination in 1996. Vilhelmiina then went on to study at the University of Helsinki from 1996 to 2001, earning an M.Sc degree in Marketing.