Colleen Robins is currently a Principal in Business Analytics at AT&T, where they design and manage measurement frameworks for media marketing tests and provide strategic insights to senior leadership. With extensive experience in analytics across telecommunications, entertainment, and hospitality, Colleen has previously held positions including Senior Manager at AT&T, Senior Analyst at DIRECTV, and Analyst at Econ One Research. Colleen earned a BA in Economics from Occidental College and an MBA with a Business Analytics concentration from the University of Southern California. A self-proclaimed data junkie, Colleen is passionate about creating compelling narratives through data to drive actionable recommendations.
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