Lauren Hale is a Principal Technical Product Manager at AT&T, leading advertiser and end-user acquisition strategies for AT&T publisher products. Lauren has a background in digital marketing and project management at companies like Edmunds and AEG Presents, where Lauren developed data-driven marketing initiatives and managed SEM campaigns. Lauren also has experience as a Senior Analyst in SEM at Merkle, and as a Digital Marketing Intern at CEB, where Lauren developed lead nurturing programs. Lauren holds a Bachelor of Business Administration in Marketing and Business Spanish from James Madison University.
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