Mayra Gutiérrez is a Senior Manager of Consumer Insights with over a decade of experience in consumer research, spanning roles that encompass vendor, client, agency, and media perspectives. Currently a Principal at AT&T, Mayra previously held positions at Ziff Davis Shopping as a Senior Manager and at JCPenney as a Research Project Specialist, among others. Mayra is adept at blending data-driven insights with storytelling to influence strategic decisions, having crafted impactful research methodologies throughout their career. Mayra holds a Bachelor's degree in Advertising from The University of Texas at Arlington and a Master's degree in Fashion Merchandising from the University of North Texas.
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