William Hughes

Lead Site Optimization Strategist

William Hughes is an optimization expert with over 10 years of experience in conversion optimization and digital strategy. Currently serving as the Lead Site Optimization Strategist at AT&T, William previously held key roles such as Director of Conversion Optimization at Power Digital Marketing and Growth Strategist at Mobile1st. With a solid foundation in data analysis and project management, they have successfully executed numerous A/B tests and managed high-value projects, generating over $20 million in annual revenue for clients. William earned a Bachelor of Business Administration in Marketing from The University of Texas at Arlington.

Location

Dallas, United States

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