Allyson Lederman

Allyson Lederman is a highly skilled marketing professional with extensive experience in partner marketing and content strategy. Currently serving as a Senior Partner Marketing Specialist at Attentive since March 2023, Allyson previously held various roles at New Home Star from February 2020 to March 2023, including Marketing Specialist, Content Specialist, Junior Content Coordinator, Junior Marketing Coordinator, and Marketing Intern. In these positions, Allyson successfully created and executed strategic campaigns, managed content development, and optimized SEO practices. Prior to New Home Star, Allyson worked as an Office Manager and Marketing Assistant at FIREMEN SEALCOATING, INC., where promotional materials and advertising strategies were facilitated. Allyson holds a Bachelor of Science in Marketing and Entrepreneurship from Elmhurst University, earned in 2020.