David Cost

Attentive Customer Advisory Board Member

David Cost is an accomplished executive in the e-commerce and digital marketing space, currently serving as the Vice President of E-commerce and Digital at Rainbow Apparel Co since January 2015. Under David's leadership, the e-commerce business experienced a remarkable 9x growth, and significant advancements were made in omnichannel experiences and digital marketing capabilities. David contributes to various industry bodies, including a Board Member role at ADVENTUREMINDS and advisory positions at CommerceNext, Attentive, and BWG Strategy LLC. Prior experience includes VP of E-commerce & Digital Marketing at Deb Shops, Co-Founder and Co-CEO of PriceSCAN.com, Consulting Partner at Systems Design Group, and Senior Consultant at Grant Thornton. David holds a BS in Decision Sciences & Finance from The Wharton School.

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