Laura O. is a marketing leader specializing in web strategy and performance marketing, currently serving as the Senior Manager at Attentive. With experience in website optimization at Zapier, Laura improved conversion rates and drove company growth through user behavior analysis and collaborative landing page creation. Previously, Laura held several roles at Anixter, where responsibilities included directing digital marketing efforts, developing global strategies, and managing inventory procurement. Laura also contributed to digital marketing initiatives at West Monroe, focusing on brand awareness and innovative campaign strategies across multiple channels.
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