Michael Sheldon is a Manager for Data and AI Products at Attentive and a Consultant at Karner Blue Analytics since 2025. Previously, Michael served as VP of Data & Marketplace at Swimply, where responsibilities included leading Data, Growth/Marketing, and Supply Operations, achieving significant growth in GMV and net revenue while reducing the burn multiple. As Head of Data at Meta from 2020 to 2022, Michael directed data science initiatives for the Communities Product Group, focusing on community culture and integrity metrics. Prior experience includes a role as Senior Data Scientist at Uber (2014-2020), where Michael co-led the development of automated driver incentive campaigns and designed frameworks for market-level experiments. Academic contributions as a Research Assistant at the University of Chicago Booth School of Business involved substantial data analysis and survey management. Michael holds an Honors Bachelor's Degree in Economics from the University of Chicago.
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