Founded in 2015, Atticus Franchise Group is an Atlanta-based private equity firm focused on consumer and retail companies, with a specialization in franchised and multi-unit business models primarily in the Southeast (in addition to the Southeast, we currently have locations in the Mountain Region and Mid-West). Atticus focuses on franchise concepts with a compelling value proposition, meaningful barriers-to-entry, predictable cash flows, and identifiable growth. Through our industry relationships, advisory board, lending partners, and previous experience of franchise operations, our team looks to create a competitive advantage for outsized returns to our investors.  Currently, Atticus owns and operates Massage Envy, Wingstop, and Maaco Franchise locations.

Atticus Franchise Group was named after Atticus Finch, in the novel “To Kill a Mockingbird”. Atticus, who was a lawyer, was respected and admired by his peers for being fair, flexible, and steadfastly honest. When faced with tough decisions, he exemplified penetrating intelligence, calm wisdom, exemplary behavior, and absolute consistency. Atticus represents morality, reason, positivity, and brings out the best in other people. Atticus Franchise Group’s investment style, core values, and business philosophy are meant to exemplify the traits and qualities that Atticus Finch embodied throughout the novel.

Consumer Services

Retail

Atticus Franchise Group

Michael Gonzalez

Tony Reynolds

Kimberly Wiggins

Bill Gmaz

Jacob Eastman

Tyler Martin

Clark Hilton

The Leadership Team at Atticus Franchise Group steers the strategic direction and operational oversight of the company, ensuring alignment with its core values and investment philosophy inspired by Atticus Finch. This includes guiding brand development, overseeing mergers and acquisitions, managing financial strategies, and driving operational excellence across the franchise portfolio. The team leverages their expertise and industry relationships to foster growth, create competitive advantages, and deliver exceptional returns to investors.

Leadership Team

Operations Team

Finance & Accounting

Leadership Team

About

Team members

Other teams at Atticus Franchise Group

Operations Team

Finance & Accounting