Attrace
Remko Allertz is the Co-Founder of Attrace, a platform that applies blockchain technology to affiliate marketing. Remko is also the Founder of Leasescanner, a leading car leasing platform in the Netherlands. Prior to these roles, Remko was the Owner of Rocket Insurance, an affiliate marketing company in the online performance industry. Remko also owned Stipto Media, a multimedia platform providing information and services to students, starters, and young professionals.
Remko Allertz attended EuroCollege Hogeschool from 2000 to 2003 and obtained a Bachelor of Commerce degree. Following this, from 2002 to 2006, they attended Rotterdam University of Applied Sciences and earned a Bachelor of Business Administration degree. No specific field of study is mentioned for either degree.
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Attrace
The Attrace platform applies blockchain technology at the core of Affiliate Marketing by linking a smart contract to every individual click/referral generated, sale or no-sale. This approach makes a regulating Affiliate Network obsolete. Merchants and Publishers will have the advantages of Attrace as listed in the above while working with aninterface that does not materially differ from current Affiliate Networks.