Attraction
Gabrielle Lefebvre is an accomplished marketing professional with extensive experience in managing marketing and communication initiatives across various sectors. Currently serving as Responsable Marketing at Attraction | Apparel since January 2015, Gabrielle has demonstrated strong leadership and strategic planning skills. Previous roles include Coordonnatrice des opérations at Neo-Traffic, where responsibilities included overseeing advertising campaigns and quality control, and Coordonnatrice des ateliers at C2 Montréal, coordinating logistics for innovation-focused workshops. Gabrielle’s expertise also extends to public relations and event management, evidenced by roles at CDN en Fête and Culture pour tous, where Gabrielle effectively managed media relations and promotional strategies. Gabrielle holds a Master’s degree in Management from HEC Montréal and a background in Art History and Studio Art from Concordia University, alongside studies at UQAM.
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Attraction
Attraction is a leader in the design and manufacturing of a line of casual wear identified by screen printing and embroidery. Attraction sells its products in boutiques located in different destination for tourism in Canada and in the United-States. The corporations, either for uniform or promotional purposes. Attraction also produces clothing under private label for some wholesalers or retailers in Canada and in the United-States. The organization obtained its ISO 9001 certification in 1996 and is among the best managed private companies in Canada. Attraction is also a member of IMVQ.