Lara Lüthgens

Since 2002, our brands have revolutionised the attraction ticket industry and served over 10 million customers. The company’s bespoke, in-house and fully integrated technology is Europe’s number one online platform for major global attraction tickets serving both direct customers and the travel trade. Founded by Oliver Brendon, the company has been profitable from day one and has grown organically with no external investment. It now sells over one million attraction tickets a year generating sales of over £150m from multiple source markets. We are a Living Wage employer, based in South-West London, with remote and hybrid working opportunities. We concentrate on the development and happiness of our people and only ask for one thing in return – that they focus on Adding Happiness ® to our customers’ holidays. Our ethos of sustainable, responsible, ethical, and organic growth ensured our survival through the pandemic and we are excited about our next stage of growth focussed on product expansion and new source markets. Our brands: AttractionTickets.com is the largest theme park specialist in Europe selling major attraction tickets and onsite hotel + attraction ticket packages to customers in the UK, Ireland and Germany. This multi award-winning brand has won ‘Best Attraction Ticket Provider’ at the British Travel Awards a record 11 times and in 2020, AttractionTickets.com was named Travolution’s Brand of the Year. DoSomethingDifferent.com is the UK’s largest B to B supplier for attraction tickets working exclusively with the travel trade in the UK and Ireland to put holiday experiences at the core of every booking. Our tech platform is fully integrated with all suppliers and with many of our travel industry partners. PlayItForward.org is our in-house charity that provides opportunities through education and health activities for young people in Southern Zambia. We visit the projects in Southern Zambia every year for a completely life-changing experience.