André Vieira is an experienced eCommerce and digital expert in the retail sector, currently holding the position of eCommerce and Digital Director at Auchan Retail Portugal. Previously, André served as Senior Digital Consultant & eCommerce Project Manager and Head of Ecommerce at El Corte Inglés Portugal, and also worked in various roles including Project Manager and Digital Marketing Executive at El Corte Inglés. Early in the career, André held the position of Junior Marketing Executive at Melair IR - Royal Caribbean Cruises Ltd. André holds a Master of Business Administration in Business Administration and Management from The Lisbon MBA Católica | Nova and a post-graduate degree in Entrepreneurial Management from Iscte - Instituto Universitário de Lisboa.