Audacity Health
Sydney (Wilson) Hugo, MBA, currently serves as a Senior Brand Strategist at Audacity Health, bringing extensive experience in marketing and brand strategy from previous roles at AcelRx Pharmaceuticals, Inc. and other organizations. At AcelRx, Sydney effectively managed promotional strategies for product launches in emergency and post-op settings, overseeing market research, brand positioning, and content marketing. Additional experience includes comprehensive roles in human resources and legal coordination, alongside marketing and analysis work at Vivus Inc., The Trout Group, and Gap Inc. Sydney holds a Bachelor of Arts in Integrative Physiology from the University of Colorado Boulder and an MBA in Marketing from the University of San Francisco.
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Audacity Health
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Audacity is a brand strategy + activation agency that builds powerful brands by sparking emotions. That's because we ensure the human element is central to everything we create. Our integrated brand strategy and activation solutions help our health and science clients become market leaders. We combine strategy, science, art and technology in a range of transformative digital solutions. We simplify brands to the core. We push innovation to the edge and we connect brands to their markets — to drive revenue. Our proprietary solutions help our clients successfully create and launch new brands, refresh or reinvent existing brands, reorganize brand portfolios and create and deploy campaigns that shift perceptions and behaviors in our clients’ brands favor. Our branding capabilities extend all the way from the corporate level, to a division, to a product line down to a single product level. We serve clients across the whole continuum of health + science. Startups and Fortune 500 companies. Companies in 1) research and life sciences, 2) diagnostics, med device, and pharma, as well as 3) consumer health and wellness. Learn more at www.audacityhealth.com.