Joi Tyrrell is an accomplished marketing professional with extensive experience in corporate marketing and consumer engagement. Currently serving as Senior Director of Corporate Marketing at Audacy, Inc. since its rebranding from Entercom, which also includes a previous role as Director of Corporate Marketing. Joi's career includes significant positions such as SVP Director of Consumer Engagement at Campbell Ewald and SVP Director of Consumer Connection and Engagement Planning at Commonground/MGS. With a strong background in media direction at Mediabrands Worldwide and Initiative, Joi has effectively led communications planning strategies for major clients, achieving notable organic revenue growth and demonstrating a high success rate in new business pitches, particularly for multicultural strategies. Previous experience includes roles at SpikeDDB, where Joi directed media efforts for clients, enhancing the agency's strategic approach.
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