Audi Business Innovation GmbH, founded in 2013, is a full subsidiary of Audi AG. It plays a significant role in the implementation of the current digital shift in the automotive industry.

As a company specializing in digital product development and innovation, we analyze the demands and wishes of customers of the present and future and create suitable digital solutions and innovations. 

Our expertise ranges from trend and market analyses to the development of digital customer-centric services and business models to the implementation along the whole supply chain. 

The company is headquartered in Munich, Germany.

Automotive

Audi Business Innovation GmbH

Andreas Sicheneder

Oliver Stein

Benjamin Berger

Christian Zanin

Stefan Baier

Maria Bittner

Dr. Christian Balzer

Florian Beck

Andreas Buchberger

Sven Kusch

Katja Henning

The Digital Experience & Design team at Audi Business Innovation GmbH focuses on creating user-centric digital solutions by leveraging extensive UX research and innovative design strategies. Collaborating closely with product development and digital content experts, the team aims to enhance customer interactions through intuitive and engaging digital experiences that align with market trends and customer needs.

Digital Experience & Design

Digital and Technology

Leadership Team

Digital Experience & Design

About

Team members

Other teams at Audi Business Innovation GmbH

Digital and Technology

Leadership Team