Binqiang Xu

Binqiang Xu is a seasoned professional with extensive experience in digital retail and mobility services. Currently serving as the Digital Retail Incubator and Mobility Service Product Manager at Audi China since September 2018, Binqiang Xu has overseen various innovative projects, including the development of digital retail solutions and product management for Audi On Demand+ and Premium Ride Hailing services. Prior to this role, Binqiang Xu worked as a Business Analyst at Mercedes-Benz Financial Services China, contributing to end-to-end IT solutions and project implementations. Early career experience includes positions at Lenovo focusing on SAP CRM E-Commerce solutions, project management at Deutsche Post DHL, research at Shell, and IT support at DPnet.com.cn. Educational qualifications include a Master of Science in Logistics from Molde University College and dual bachelor's degrees in Musicology and Computer Science and Technology from Capital Normal University.