Petra Hock is an experienced consultant specializing in collaboration and leadership culture at AUDI AG since 2012, with a focus on cultural change, hybrid work, corporate culture, and HR innovation. As the owner of Petra Hock Digital Culture & Transformation since 2002, Petra has provided consulting, training, and coaching in digital transformation, digital and hybrid collaboration, and leadership. Previous roles include marketing consulting at Süddeutscher Verlag, Director of New Business Development at Bertelsmann Music Group GmbH, Senior Manager Sales at Springer Science+Business Media, and participation in a management trainee program at Sueddeutsche Zeitung. Petra Hock holds a master's degree in business studies from FAU Erlangen-Nürnberg and studied at Trinity College Dublin.
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