Audience Approach
Elisa DeFoe is an accomplished marketing professional and entrepreneur with extensive experience in media and relationship marketing. As the Founder of Audience Approach since May 2023, Elisa DeFoe focuses on elevating brands through innovative strategies that combine technology and expertise. Prior to this venture, Elisa served as Co-Founder and Chief Marketing Officer at Social News Desk from June 2010 to April 2023, where efforts were directed toward enhancing social media strategies for news stations and publications. Elisa also owned Dance Trance Orlando from September 2009 to October 2021, and held the position of Executive Producer at both WKMG-TV and WJXT-TV Channel 4 News between 2002 and 2010. Elisa DeFoe completed a Bachelor of Arts in Mass Communication and Business from Florida State University in 2002.
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Audience Approach
Your brand is unique and so is your audience. Consumers expect brands to understand them as individuals. It's key to winning business and long-term loyalty. Audience Approach helps you acquire, retain and reach your audience through next-level personalization to deliver higher customer lifetime value. Our applied relationship marketing approach is a blend of strategy, technology, and labor.