Tom Mitchel

Tom Mitchel is a seasoned professional in the programmatic advertising industry, currently serving as the Founder of AudienceMix since 2025, where a platform was developed to enhance data utilization from various sources for advertisers. Previous roles include SVP and VP of Programmatic Sales at InMarket from 2020 to 2025, and Vice President of Data & DSP Sales at ownerIQ from 2018 to 2020. Tom has also held positions such as Senior Director of Programmatic Solutions at MaxPoint, Director of US Revenue at Inneractive, and Programmatic and Platform Revenue Director at LiveIntent. Early career experience includes account executive roles at AT&T and a sales associate position at Vantage Deluxe World Travel. Tom holds a Bachelor’s Degree in Marketing and Philosophy from Boston College and has completed post-graduate programs in Creative Writing at Harvard University and Screenwriting at NYU, along with studies at UCL.