Zander Kyba

Zander Kyba is an experienced marketing professional currently serving as the Director of Product Marketing at AudienceView since September 2022, previously holding the role of Senior Manager, Product Marketing. Prior to this position, Zander worked at Canopy Growth Corporation from April 2019 to September 2022, contributing to the development of the Shopper Insights function and defining Customer & Product Marketing within a challenging regulatory environment. Earlier experience includes significant roles at Labatt Breweries of Canada, where Zander advanced from Territory Manager to National Trade Marketing Manager, overseeing substantial budgets and projects. Zander began the career at Cott Beverages as a Merchandising Intern, focusing on individual marketing strategies for product lines. Educational qualifications include a Bachelor of Arts in Honours Business Administration from Ivey Business School at Western University and participation in a Business Exchange Program at the National University of Singapore, along with a Bachelor's Degree in Political Science from Western University.