Ellie Halvorson

Ellie Halvorson has a diverse and extensive work experience spanning various roles in marketing and communications. Ellie currently holds the position of Senior Product Marketing Manager at Vantaca since February 2023. Prior to this, they worked at Mighty Canary from December 2021 to January 2023 as a Marketing Advisor, where they were responsible for developing the marketing strategy, coordinating product launches, and driving awareness and activation.

From September 2020 to September 2021, Ellie served as the Senior Director of Marketing at Mobile Tech RX (acquired by Repairify), where they successfully led the marketing team through an acquisition exit. Ellie managed a significant annual marketing budget, analyzed marketing spend and conversion data, and achieved a 20% increase in recurring revenue and a 60% reduction in cost per lead.

Before that, Ellie held the role of Director of Content Marketing at Mobile Tech RX from October 2019 to September 2020. In this position, they developed an SEO content program that resulted in first-page rankings on target keywords and collaborated with the CMO to create a launch strategy for a new product, leading to a 300% increase in sign-ups. Their strategic content creation efforts significantly increased organic website visits and product sign-ups.

From January 2018 to October 2019, Ellie worked at Synack, Inc. Ellie held the role of Marketing Communications Manager, securing earned media and delivering a new website after a company rebrand. Additionally, they worked as a Product Marketing Manager, creating sales enablement material and leading messaging, positioning, and campaigns.

Ellie's experience also includes a role as a Product Marketing Specialist at Oxigraf, Inc., where they spearheaded competitive market research, guided the FDA regulatory submission process, and created branding and sales collateral. Prior to that, they served as Campus Staff at Reformed University Fellowship, managing communications, raising financial support, and coordinating events.

Ellie began their career as an NCAA Athlete at Stanford Athletics from July 2010 to June 2014. Ellie also gained experience as an Operational Transaction Services Intern at EY, contributing to market analysis and competitive landscape research.

With their strong background in marketing, communications, and leadership, Ellie brings a wealth of expertise to their current role as Senior Product Marketing Manager at Vantaca.

Ellie Halvorson completed their Master of Business Administration (MBA) degree in Strategy, General Management, and Finance at The University of Chicago Booth School of Business from 2020 to 2022. Ellie also holds a Bachelor of Arts (BA) degree in International Relations and Economics from Stanford University. In addition to their formal education, Ellie obtained several certifications including Product-Led Growth from adplist.org in August 2022, Advanced Branding from LinkedIn in October 2021, and Advanced Product Marketing as well as Product Marketing Foundations, both from LinkedIn in February 2021.