Reid Peterson

Reid Peterson is an accomplished sales executive with extensive experience in driving revenue growth and transforming sales departments within the audio-visual and audio technology sectors. Currently serving as the Executive Director of Sales for Audio-Technica since July 2018, Reid has successfully led a cross-functional team and increased sales from $26 million to over $40 million, achieving an average of 108% year-over-year growth. Prior roles at Audio-Technica included Director of Sales and Conference Systems/Mixer Market Specialist. Before joining Audio-Technica, Reid held positions at Williams Sound, AVI-SPL, Alpha Video, and Edina Realty, demonstrating a strong track record in boosting sales and fostering customer relationships. Reid holds a Bachelor of Science degree in Political Science/International Studies from St. Cloud State University and the University of Minnesota.