Douglas C. Straton

A relentless builder and scaler, Doug has held several high-level global and regional general management, strategy, innovation and transformation roles in start-ups and large-scale companies such as Unilever and L’Oreal. He has deep expertise in building Digital businesses and driving Digital Transformation, most recently as the Chief Digital Officer for The Hershey Company.

In addition, he has deep commercial experience with Digital in Marketing, Sales, Insights, and Analytics areas and the impact of Digital on Data Privacy and Security, with a 20-year market-exceeding run across multiple companies, categories, geographies, and business models. Doug has played key roles in scouting and vetting venture investments and brand acquisitions in the Digital space, including Instacart and Dollar Shave Club. He serves as an advisor to many companies in the MarTech, SaaS, AdTech and Robotics fields and is a board member of the Mobile Marketing Association (MMA).

Doug is an active speaker in academia (Wharton, NYU), trade and industry, and is a frequent contributor to Business Insider, USA Today, MarketWatch and other publications.