Sweta Mistry

Sweta Mistry is an experienced professional in demand planning and merchandising, currently serving as the Senior Director of Global Demand Planning at Augustinus Bader since September 2025. Prior to this role, Sweta held significant positions at Creed, including Global Head of Demand Forecasting and Global Forecast and Demand Manager, from February 2022 to September 2025. Extensive experience at The Perfume Shop from November 2006 to February 2022 included roles ranging from Junior Merchandiser to Merchandising Manager. Additional experience was gained as a Planning Administrator at Sit-up Channels and as a Supervisor at Jesire Europe LTD. Sweta holds a BSc (Hons) in Biomedical Science from the University of Westminster, earned between 2000 and 2003.