aunica Interactive Marketing
Andre Yukio has a diverse and extensive work experience in the field of data science and analysis. Andre started their career at Itaú Unibanco as a Risk Auditor Intern and later worked as a Financial Analyst. Andre then joined HSBC, where they served as a Credit Risk Modeling Data Scientist and later as a Risk Strategy Senior Analyst. At Vivo (Telefônica Brasil), Andre worked as a Collections Data Scientist, focusing on churn models and statistical analysis. Andre then moved on to GetNinjas as a Pricing Data Scientist, where they worked on pricing curves and causal relations between price and demand. Andre also worked as a Data Science Professor at Digital House Brasil, teaching various subjects related to data science. Andre was also involved with content creation and mentoring as a freelancer under the name Universidade dos Dados. Currently, Andre is working at aunica Interactive Marketing as a Lead Data Scientist & AI Solutions, where they lead a team in building AI solutions and addressing the demands of CRM and Marketing for clients in the Electronics sector.
Andre Yukio has a Master's degree in Economics from FGV - Fundação Getulio Vargas, which they obtained from 2015 to 2016. Andre also has a specialization in Finance and Investment Banking from FIA Business School, completed from 2013 to 2014. In addition to their formal education, Andre has obtained various certifications, including "Machine Learning for Finance in Python" and "Introduction to Natural Language Processing with Python" from DataCamp, as well as certifications from Kaggle and Coursera. Andre has also achieved proficiency in the English language through the EF Standard English Test Certificate, CAE, and IELTS. Andre's educational background is complemented by a solid foundation in Mathematics, acquired during their time at USP - Universidade de São Paulo from 2006 to 2012.
aunica Interactive Marketing
"Creativity without Data is just Art, not Business. Data without Creativity is just numbers. And when you are able to add Content and Context, it simply becomes an incredible asset." CEO&Founder Roberto Marchiori Eckersdorff. Since 2004 in Brazil, and 2015 in the United States, aunica is a reference in data intelligence and data driven marketing, playing an important role in the development of the business as a pioneer of some of the main innovations in technology and digital marketing in Brazil. As a modern consultancy, as we like to define ourselves, we have evolved a lot in our core business of data integration, performance and analytics, with new and exclusive partnerships. We are a licensed as official partner of Google, Adobe, Tealium and other global players. Our team is highly qualified, certified and has already structured and delivered strategies, deployments and programmatic media executions to more than 100 major advertisers. With the growth of our operations in the United States, the evolution of the brazilian market and the constant demand of some of our clients in the area of creative planning and production, we have also created a new department that we call on-life marketing, where the focus is on the consumer, the individual, the experience and not just the channel or communication used. After all, creativity without data analysis is just art and not business. And without creativity, the data loses value, because they only see numbers, without content or context.