aunica Interactive Marketing
Katia Furtado Yamada is a highly experienced professional in the field of marketing and digital media. Katia has held various roles such as Growth Marketing Manager, Marketing Analytics Coordinator, Senior Data Intelligence Analyst, and Head of Digital Marketing Intelligence in companies like aunica Interactive Marketing, Porto Seguro, and Vert Inteligência Digital. With a background in journalism and a graduate degree in Digital Media Management, Katia has a strong skill set in social media management, project planning, analytics, and customer relations. Katia's career spans over a decade, including roles at DHL Express Brasil and TALK International, showcasing their expertise in various aspects of marketing and customer service.
aunica Interactive Marketing
"Creativity without Data is just Art, not Business. Data without Creativity is just numbers. And when you are able to add Content and Context, it simply becomes an incredible asset." CEO&Founder Roberto Marchiori Eckersdorff. Since 2004 in Brazil, and 2015 in the United States, aunica is a reference in data intelligence and data driven marketing, playing an important role in the development of the business as a pioneer of some of the main innovations in technology and digital marketing in Brazil. As a modern consultancy, as we like to define ourselves, we have evolved a lot in our core business of data integration, performance and analytics, with new and exclusive partnerships. We are a licensed as official partner of Google, Adobe, Tealium and other global players. Our team is highly qualified, certified and has already structured and delivered strategies, deployments and programmatic media executions to more than 100 major advertisers. With the growth of our operations in the United States, the evolution of the brazilian market and the constant demand of some of our clients in the area of creative planning and production, we have also created a new department that we call on-life marketing, where the focus is on the consumer, the individual, the experience and not just the channel or communication used. After all, creativity without data analysis is just art and not business. And without creativity, the data loses value, because they only see numbers, without content or context.