aunica Interactive Marketing
Priscila Santos has a diverse work experience spanning various positions and industries. Priscila started their career at Aunica - The Tagnology Company as a Coordinator of Projects from November 2009 to December 2011. Priscila then joined Terra Networks as a Market Intelligence Analyst from December 2011 to December 2012. In 2013, they moved to Walmart and worked as a Business Intelligence specialist in E-commerce until June 2014. Priscila then held the position of Coordinator of Business Intelligence and Projects at R7.com from September 2014 to February 2016. Priscila'smost recent role was at Aunica Interactive Marketing, where they worked as a Customer Success Director from July 2016 to December 2017, then as a Business Development Director from January 2018 to May 2019, and finally as a COO & Client Success from June 2019 to the present.
Priscila Santos completed an MBA in Digital Business from MBA USP/Esalq from 2020 to 2022. Prior to that, they obtained a degree in Systems Analysis and Development from Estácio from 2006 to 2009. Additionally, they hold a certification as a Tealium Certified Technical Professional in Tealium iQ Tag Management, obtained in February 2018 from Tealium.
aunica Interactive Marketing
"Creativity without Data is just Art, not Business. Data without Creativity is just numbers. And when you are able to add Content and Context, it simply becomes an incredible asset." CEO&Founder Roberto Marchiori Eckersdorff. Since 2004 in Brazil, and 2015 in the United States, aunica is a reference in data intelligence and data driven marketing, playing an important role in the development of the business as a pioneer of some of the main innovations in technology and digital marketing in Brazil. As a modern consultancy, as we like to define ourselves, we have evolved a lot in our core business of data integration, performance and analytics, with new and exclusive partnerships. We are a licensed as official partner of Google, Adobe, Tealium and other global players. Our team is highly qualified, certified and has already structured and delivered strategies, deployments and programmatic media executions to more than 100 major advertisers. With the growth of our operations in the United States, the evolution of the brazilian market and the constant demand of some of our clients in the area of creative planning and production, we have also created a new department that we call on-life marketing, where the focus is on the consumer, the individual, the experience and not just the channel or communication used. After all, creativity without data analysis is just art and not business. And without creativity, the data loses value, because they only see numbers, without content or context.