Aura Blockchain Consortium
Arnaud Masurel is an experienced marketing and brand strategy professional with a strong background in luxury and experiential marketing. Currently serving as the Marketing Manager at Aura Blockchain Consortium since April 2024, Arnaud previously held roles focused on brand experience at Jungle Studio and as Global Head of Brand Experience, Events & Client Experience, and Event Manager at Manufacture Roger Dubuis. Earlier career experiences include positions at Saatchi & Saatchi as Integrated Communications Associate Director, and at Publicis Events Asia, where Arnaud managed business development and event execution. Arnaud's educational background includes a Master's degree in Marketing from ESSCA and studies at National Sun Yat-Sen University.
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Aura Blockchain Consortium
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Aura Blockchain Consortium was established by leading luxury players LVMH, Mercedes-Benz, OTB Group, Prada Group and Cartier, part of Richemont. The luxury groups have joined forces to address the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format. Aura Blockchain Consortium is a non-profit association based in Switzerland with the purpose to promote socially responsible, sustainable, and customer-centric business practices throughout the lifecycle of luxury products by leveraging blockchain and other technologies. By promoting the use of a single global blockchain platform open to luxury brands of all sectors worldwide, the platform provides consumers with additional information, services, transparency and raises the customer experience to a new level.