The leadership team at Aura has a history of experience in growth strategy, consulting, and marketing. They have also worked for companies such as Endurance International Group, Sun Life Financial, The Hershey Company, Panasonic USA, AOL, Dia&Co, and Web.com. In addition, the team has also been involved with product marketing at Yodle and American Express. Furthermore, the team has experience in technology with NetWitness, Elastica, and Sourcefire.