AURITA turns material vision into commercial reality.

We work at the intersection of biomaterials, fashion, and circular supply 
chain innovation — helping brands, research organisations, and investors 
move from concept to deployment with rigour and speed.

Founded by Aniela Hoitink — serial entrepreneur, biomaterial pioneer, and 
founder of MYCOTEX (world's first mycelium-based garment and interior 
textile platform), NEFFA (world's first automated biomaterial supply chain), 
and Solar Fiber — AURITA brings 27 years of deep material expertise and 
commercial experience to every engagement.

What we do:

Innovation Consulting — We drive sustainable material and product innovation 
from concept to commercial launch. Whether you are a brand exploring new 
material strategies or a research institution bridging the gap to market, we 
provide the strategic and technical expertise to move faster and smarter.

Strategic Partnerships — We build cross-industry alliances between material 
developers, manufacturers, brands, and investors. We translate complex 
innovation into language that moves organisations to act.

Material Development — We advance biomaterial and textile technologies from 
lab to investment-ready scale — building IP portfolios, securing grants, and 
designing supply chain architectures that make new materials commercially 
viable.

Current focus areas: mycelium-based biomaterials, solar energy textiles, 
sprayed-fibre supply chains, and circular systems for fashion and interior.

The future of sustainable textiles will not come from better labels. It will 
come from better architecture — fundamentally different ways of growing, 
making, and closing the loop on what we wear and use.

→ aurita.nl

AURITA

Org chart

Teams

Offices