Stephanie Jackson

Senior Director, Lifecycle Marketing And Ecommerce at Aurora Cannabis

Stephanie Jackson has a diverse work experience spanning various industries and roles. Stephanie began their career as the Marketing Director/CRM Director at Oskar Mobil (later bought by Vodafone) in 2000. Stephanie then went on to hold senior positions at Vodafone, including Senior Director of Brand and Marketing Communications and Senior Director of Online and Internet Services.

Stephanie joined Rogers Communications in 2015, where they held multiple roles, including Strategy Consultant for Customer Base Management and Director of Fido & chatr digital channel. Stephanie led the transformation to a more agile and digital organization and played a key role in planning strategies to enhance the digital customer experience.

In 2014, Stephanie co-founded Mixit.ca, an e-commerce start-up focused on building a foodies and health-minded community. Stephanie developed and launched the company, building a sales pipeline through social and traditional media.

Stephanie's most recent role was at Improov, where they served as the Director of Marketing & Customer Experience. Stephanie'sresponsibilities included establishing and evolving the brand, growing the acquisition funnel, and developing and launching new products.

Currently, Stephanie is working as the Senior Director of Lifecycle Marketing and eCommerce at Aurora Cannabis Inc. Stephanie'srole entails overseeing the marketing and e-commerce strategies for the company.

Stephanie Jackson obtained their MBA degree in Marketing and Finance from the Schulich School of Business - York University in 1995. Additionally, they have obtained multiple certifications, including the ICAgile Certified Professional - Agility in Marketing from ICAgile in 2021 and various certifications in leadership coaching, data science, digital strategy, change management, and technology from different institutions, including Essential Impact and LinkedIn, in 2020.

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Timeline

  • Senior Director, Lifecycle Marketing And Ecommerce

    November, 2023 - present

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