Aurora is a Brazilian family owned company that stands out for its history of more than 75 years.

Since 1946, Aurora imports and distributes the most renowned premium international market leading fine foods and drinks brands. Aurora’s presents its portfolio in four commercial divisions: Spirits & Liqueurs, Wines (Inovini), Confectionery and Fine Foods, that productively and efficiently share the Sales, Import, Logistics, IT and Human Resources areas.

The Spirits & Liqueurs and Wines divisions enjoy a marketing team and an on premise staff focused on the main on-trade accounts in São Paulo (metropolitan area and countryside), Rio de Janeiro, Belo Horizonte, Salvador, Brasilia, Recife, Curitiba and Fortaleza.

Both the Confectionery and the Fine Foods divisions, in which Aurora enjoys a leading position in Brazil, benefit from a specialized marketing team and a dedicated team to food-service; restaurants and hotels.

The planning and execution of each brand’s distribution strategy is the result of the joint effort of the marketing areas and the brand owners.

Aurora has its own sales force, covering the Brazilian market, through wholesalers, sub-distributors, Key Accounts and sales to retailers in general. The exclusive merchandising team reaches Brazil’s major cities, actively promoting Aurora’s brands and products in medium and major supermarket chains and delicatessen stores.

Aurora totals a number of 165 employees allocated between its main office in São Paulo and its distribution center located at the Anhanguera Highway. This DC features a storage area of over 9,000m2 and cool chambers to keep all products in their appropriate temperatures. In 2015, in order to improve service to the midwest, north and northeastern regions a branch office was opened in Espirito Santo State.

Aurora’s commitment to an efficient customer service, professional ethics, social responsibility and consistency over time is part of its core values.

Aurora Fine Brands

This department drives revenue generation through direct sales and customer engagement.

Sales Department

This department manages the planning, execution, and oversight of logistics operations to ensure efficient movement and storage of goods.

Logistics Department

This department handles administrative functions to assist sales processes and logistics.

Sales Support

This department focuses on overseeing and developing brand strategies to enhance market presence and customer engagement.

Brand Management

This department manages financial reporting, analysis, and accounting functions to ensure the organization's financial health.

Finance and Accounting

This department focuses on the promotion and branding strategies for various beverage products.

Aurora Fine Brands

Org chart

Teams

Sales Department

Logistics Department

Sales Support

Brand Management

Finance and Accounting

Marketing Department

Offices

Aurora Fine Brands

Org chart

Teams

Sales Department

Logistics Department

Sales Support

Brand Management

Finance and Accounting

Marketing Department

Offices

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