Salt XC is an agency driven by the philosophy of
Experiential Commerce™. 

Our unique framework for designing better consumer experiences that earn attention and drive action.

We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.

SALT XC

SALT XC's headquarters in Toronto, Canada

Jeff Rogers

Bianca Myers

Matt McCoubrey

Marcin Bugajski

The Creative and Design Team at SALT XC is responsible for conceptualizing and executing innovative design solutions that enhance consumer experiences, aligning with the agency's Experiential Commerce™ philosophy. They collaborate closely to create visually compelling narratives across digital and physical platforms, utilizing data-driven insights to inform their artistic direction and elevate brand storytelling. This team plays a crucial role in crafting memorable moments that not only capture attention but also drive consumer action and brand loyalty.

Creative and Design Team

The Marketing and Communications Team at SALT XC is responsible for crafting and executing integrated marketing strategies that enhance brand visibility and drive consumer engagement. Through innovative campaigns, influencer partnerships, and compelling messaging, the team connects online and offline experiences, ensuring that clients’ brands resonate with consumers in meaningful ways. Additionally, they manage social media presence, oversee talent engagement, and collaborate closely with other departments to align marketing efforts with overall business objectives.

Marketing and Communications Team

The Leadership Team at SALT XC is responsible for setting the strategic vision and direction of the agency, ensuring alignment across all departments to enhance consumer experiences through Experiential Commerce™. This team collaborates on innovative strategies that integrate data and media, fostering a culture of creativity and accountability to drive brand transactions. Their diverse expertise spans performance marketing, creative design, shopper strategy, and people management, making them pivotal in delivering exceptional, cohesive outcomes for clients.

Leadership Team

The Operations Team at SALT XC ensures seamless execution of experiential commerce strategies by overseeing project management, resource allocation, and cross-departmental collaboration. With a focus on optimizing processes and enhancing customer experiences, the team facilitates the integration of online and offline initiatives while delivering data-driven insights to drive brand engagement and transactions.

Operations Team

The Human Resources Team at SALT XC is dedicated to fostering a vibrant workplace culture that aligns with the company's Experiential Commerce™ philosophy. This team is responsible for talent acquisition, employee development, and ensuring a supportive environment that enhances both online and offline consumer experiences. They focus on strategic initiatives that cultivate employee engagement, drive performance, and promote a strong sense of community within the organization.

SALT XC

Org chart

Teams

Creative and Design Team

Marketing and Communications Team

Leadership Team

Operations Team

Human Resources Team

Offices

SALT XC

Org chart

Teams

Creative and Design Team

Marketing and Communications Team

Leadership Team

Operations Team

Human Resources Team

Offices

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