AusCycling
Bryce Dehn is a skilled professional with extensive experience in partnership management and event coordination within the sports and esports industries. Currently serving as Partnership and Expo Manager at AusCycling since July 2021, Bryce leads account management for industry partnerships and develops sponsorship activation plans. Previous roles include coordinating sponsorship activations for the 2022 UCI Road World Championships at Wollongong 2022 Ltd and serving as a Marketing Assistant at Knox Basketball Inc. Bryce has also operated freelance media consulting through McDehn Media & Consultancy, worked in various roles at GameFace On, and held significant positions at Espo, Safe T Line, and Autosmart Australia. Bryce holds a Bachelor's degree in Sports Media from Holmesglen.
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AusCycling
AusCycling represents 60,000 members across BMX Racing, BMX Freestyle, Cyclo-cross, Cycling Esports, Mountain Bike, Para-cycling, Road, Track and Lifestyle (recreational and commuter) riding throughout Australia. We formed on 1 November 2020 from a merger of Cycling Australia, Mountain Bike Australia, BMX Australia and a host of state organisations. Our vision is to make Australia a nation of bike riders, to advocate for our riders’ safety, build strong club communities and to make all forms of cycling accessible to everyone be it on a track, off a jump, in the great Australian bush or on the road.