Australian Football League
Dylan Roberts is a seasoned professional in the field of data and insights management, currently serving as the Data & Insights Manager for the AFL's Fan Hub since March 2016. With a progressive career at the AFL, including roles as Premium Systems Lead, Data Analyst, and Corporate Sales Analyst, Dylan has demonstrated expertise in leveraging technology and data analytics to enhance premium sales and membership processes. Key responsibilities have included implementing Salesforce CRM, developing strategic business process improvements, and leading data analytics initiatives. Dylan holds a Master's degree in Business Analytics and a Bachelor's degree in Sports Management from Deakin University, complemented by early career experience in various membership and sales roles. Notable achievements include managing ticketing during the COVID-19 affected 2020 Toyota AFL Grand Final and participating in initiatives promoting inclusivity within the sport.
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Australian Football League
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The AFL is Australia’s premier sporting organisation supporting a constantly evolving national competition. Their purpose is to progress the game, so everyone can share in its heritage and possibilities