Australian Olympic Committee
Will Jago is a seasoned marketing professional with extensive experience in digital and traditional marketing strategies. Currently serving as the Chief Marketing & Digital Officer at the Australian Olympic Committee since July 2018, Will has previously held roles as Digital & Marketing Manager and Digital Communications Manager within the same organization. Prior experience includes serving as Marketing Manager at Active Networks Pty Ltd, where oversight of CRM and marketing operations for multiple brands led to positive ROI, alongside project management of website development and CRM migration. Earlier career highlights include the role of Marketing Executive and Media & Communications Officer at Brighton & Hove Albion FC, where innovative campaign planning and management of digital assets significantly enhanced revenue engagement. Will holds a Bachelor of Arts in Communication, Journalism, and Related Programs from the University of the Arts London.
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Australian Olympic Committee
The AOC is committed to developing, promoting and protecting the principles of Olympism and the Olympic Movement in Australia in accordance with the Olympic Charter. The AOC is committed to Australia's athletes and encourages the development of high performance sport through athlete support and funding initiatives. It is our responsibility to select, send and fund Australian Teams to the Olympic Summer and Winter Games, Youth Olympic Games and Regional Games. The AOC aims to promote, raise awareness of and encourage participation in sport for benefits of health, longevity, fitness, skill, achievement, social interaction, wellbeing and other benefits of exercise for all individuals in Australia. The AOC is dedicated to the education of Australia's youth and runs a number of programs through all levels of school, including the Olympics Unleashed program and the Australian Olympic Change-Maker program. The AOC is a non-profit organisation, independent of Government and Government funding other than contributions by State Governments to the Olympic Team Appeal. The AOC is an Incorporated Association whose members are the national bodies of sports on the Olympic program. State Olympic Councils represent the AOC in every State and Territory.