Peter Gibson

Peter Gibson possesses extensive experience in digital production and technology solutions, notably serving as a Martech Enterprise Solution Architect at Australian Red Cross since August 2018. In this role, Peter has successfully driven initiatives to unify customer data, enhancing marketing automation and personalization capabilities. Previous positions include Senior Digital Technical Lead and Digital Producer at Australian Red Cross, where Peter delivered significant revenue growth through innovative digital solutions and effective project management. Additionally, Peter has held digital production roles at the Department of Planning and Environment, Optus, and National Health Performance Authority, alongside early career positions in operations and testing at Vodafone Australia and Hutchison 3G.