Sean Reilly

Sean leads digital and e-commerce for Authentic Bespoke Group, overseeing the online growth and customer experience of heritage luxury brands including Budd Shirtmakers, Tusting and Ally Capellino. Since joining the Group, he has driven a programme of digital transformation, unifying operations across three brands while preserving their individual identities and distinct customer bases.

Highlights include delivering a new e-commerce platform, modernising CRM and digital marketing channels, and doubling online revenues across the portfolio. Sean works closely with brand leaders to blend traditional craftsmanship with modern digital performance, ensuring these iconic businesses thrive in a competitive global retail landscape.