Massimo Bellato

Regional Head Of Ecommerce & Digital Marketing EMEA & Canada

Massimo Bellato is a seasoned digital marketing professional currently serving as the Regional Head of Ecommerce & Digital Marketing for EMEA & Canada at Galderma since October 2025. Prior to this role, Massimo held the position of Digital Marketing Director at Esselunga from February 2020 to September 2025, overseeing digital strategies for one of Italy's largest food retailers. Massimo's previous experience includes roles at L'Oréal as Digital & Ecommerce Director and Head of Digital in the Consumer Product Division, where significant digital transformations were driven through creative and media strategies. At Reckitt, Massimo managed digital marketing strategies as Digital Media Manager, enhancing digital penetration across brands. Earlier career ventures include Chief Marketing Officer at PrivateGriffe SpA and various positions at Oot, where online strategic planning and relationship management were key focuses. Massimo has contributed to academia as a guest lecturer at Università Bocconi, sharing expertise in social commerce and online marketing strategies.

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