Peter Zaballos

Peter Zaballos has extensive work experience in various leadership roles in marketing and technology companies. Peter is currently a Fractional CMO and CMO Peer Advisor at Authentic, where they help businesses build strong marketing teams and programs.

Prior to their work at Authentic, Peter served as a Member of the Board of Advisors at Simplata Technologies and as a Board of Directors Member at QuickPivot, where they contributed their expertise in retail, marketing, and product innovation.

Peter also worked as the Chief Marketing Officer at Qumulo, Inc. and as the Chairman of the board at Insignia Systems, Inc. In these roles, Peter applied their knowledge in marketing strategy and product innovation to drive company growth.

Earlier in their career, Peter held senior executive positions at SPS Commerce, where they introduced new marketing functions and capabilities and played a key role in the company's product strategy and portfolio performance.

Additionally, they served as a Member of the Advisory Board at Glad2.com and SquareHub.com and held leadership positions at StudyBlue, where they contributed to the company's business strategy and drove user acquisition and marketing initiatives.

Peter's work experience also includes serving as a Vice President at Frazier Technology Ventures, where they were responsible for sourcing and evaluating investment opportunities in the internet and mobile computing sectors.

Peter Zaballos attended the MIT Sloan School of Management from 1989 to 1990, where they obtained a degree in Management (SM). Peter also studied at the University of California, Berkeley and completed a BS in Electrical Engineering and Computer Science (EECS). Additionally, they attended Diablo Valley College and studied Mathematics and Computer Science.