Authentic Brands Group
Annie Cheng is an accomplished marketing executive with extensive experience in the entertainment, sports, and community sectors. Currently serving as VP, Head of Marketing for APAC at Authentic Brands Group since September 2025, Annie previously held the position of Marketing Director of Entertainment, Sports, and Community for Converse Asia at Nike Inc from September 2017 to August 2025. Annie's career began at Master Arts Promotion, where the role of Manager for Entertainment & Events was held from July 1993 to January 1998, followed by a position as Planning & Programming Manager at Macau Culture Center until December 2000. From January 2001 to September 2017, significant roles at Nike included Entertainment Marketing Director for Greater China and Senior Manager for Sports Marketing & Events. Educational qualifications include a Bachelor of Arts in Sociology from National Taiwan University, obtained between 1989 and 1993.
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