Cheryl Vitali

Appointed in 2010, Cheryl Vitali oversees Kiehl’s worldwide strategy, new market development, product innovation and retail marketing plans from the global home office in New York City. Under Ms. Vitali’s leadership worldwide, Kiehl’s doubled in size in a two-year time frame.

Ms. Vitali joined L’Oreal USA in 2003 as senior vice president of marketing for Maybelline New York-Garnier. In her role with the $1 billion cosmetic and hair care division, she achieved 19 percent growth in a zero-growth marketplace and helped to launch the Garnier brand in the United States. Within L’Oreal, Ms. Vitali went on to head marketing for Lancôme, stabilizing the third-ranked luxury brand in 2009 and ultimately returning the brand to market share growth in the U.S. via new category product launches in skincare and makeup.

Prior to joining the L’Oreal family, Ms. Vitali held various positions of increasing responsibility at Revlon and Procter & Gamble. She began her career in advertising, but soon realized that she wanted to be the client.

"I have always been drawn to marketing strategy, managing the complexity of brand 'personalities' in business, and making great products for consumers," Ms. Vitali says.

She is keenly focused not only on business but also helping women build their careers while managing work / life balance. In 2008, she was awarded the prestigious Cosmetic Executive Women Achievers Award, honoring women in the beauty industry who have broken through barriers to success and inspire young executives to do the same.

Ms. Vitali lives in Weston, Connecticut, with her husband James Shapiro and their two sons, the younger of whom has autism. In addition to Autism Speaks, her philanthropic efforts include the Giants Steps School, American Institute for Neuro-Integrative Development.