Matthew Poole

Matthew Poole is a seasoned professional with extensive experience in insight management and customer relations, currently serving as Senior Insight Manager at Auto Trader UK since October 2014. In this role, Matthew collaborates with major AM100 retailer groups, delivering tailored performance reports and actionable insights aimed at enhancing retailer performance. Proficient in data analysis and visualization, Matthew utilizes Looker software to generate critical marketplace metrics and support operational leadership, including content for CEO-level meetings. Additional roles at Auto Trader have included Digital Account Manager and Digital Retail Partner, focusing on optimizing advertising efficiency for a wide range of retailers. Prior to Auto Trader, Matthew advanced from Customer Service Advisor to Customer Service Team Leader at Rattan Direct. Matthew holds a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from Manchester Metropolitan University. Matthew also operates a business, MJP Powerlifting, which began in June 2024.