Sigga Sigurdardottir

Sigridur Sigurdardottir is an accomplished executive with extensive experience in digital transformation and customer-centric leadership across financial services. Sigridur currently serves as Global Head of Digital for HSBC's Wealth and Personal Banking division, while also holding non-executive board member positions at Auto Trader UK and Frumtak Ventures. Previous roles include Managing Director of Consumer Services at Experian and Chief Customer Officer at Tesco Bank, along with pivotal positions at Santander UK, American Express, and involvement in key industry boards such as the Race Equality Board and the Innovation Council. Sigridur holds a Doctor of Business Administration in Leadership and Innovation from The University of Manchester and an MBA from IESE Business School.