Boris Idesman

Boris Idesman is currently the Head of Marketing Intelligence & Automation at AUTO1 Group, a position held since July 2021, following a role as Team Lead Marketing Intelligence. Prior to this, Boris served as Lead Data Engineer at Yara International and held various positions at SIXT, including Data Engineer II and Business Intelligence Manager. Additionally, Boris co-founded Mitakus Analytics, which developed B2B solutions for food service providers. Earlier experience includes working as an ERP Data Engineer at Intelligent Systems (Bulgaria), contributing to projects migrating to Microsoft Dynamics ERP. Boris holds a Master of Science in Information Systems from the Technical University of Munich and dual Bachelor of Engineering degrees in Computer Software Engineering from the Technical University of Sofia and Karlsruhe Institute of Technology.