Günther Taferner

Günther Taferner serves as the Vice President Group and Managing Director Austria at AUTO1 Group, where responsibilities include full P&L oversight for Austrian subsidiaries and leadership of a team exceeding 160 employees. Prior experience includes roles such as Head of Marketing at BMW Austria GmbH, where responsibilities encompassed marketing and business development for various divisions, including MINI and used cars. Taferner also held positions at Virtual Identity, where roles included Managing Director of Consumer Brand, focusing on business development and marketing strategies. Educational credentials include a Magister in Betriebswirtschaft from WU (Vienna University of Economics and Business) and a Business Management program at UCLA.